Communication - Public Relations, A.A.

The Associate of Arts degree in Communication (emphasis in public relations) prepares individuals to function in a wide range of public and private sector positions requiring the skills of persuasive communication. Instruction will include communication theory, public relations, persuasion techniques, message/image design, marketing strategy, media and professional writing, public speaking and digital communications. Graduates will be ready to transfer to a four-year university or for entry-level employment in public relations, such as press relations, community or consumer relations, market research, in-house publications, political campaigns, fund raising and volunteer recruitment. Students will develop a portfolio that will exhibit their ability to write press release, news stories and feature articles; to plan and coordinate events; to develop communication and public relations campaigns; and to produce social media campaigns, advertisements, videos and promotional publications.