Jan 30, 2023  
2020-2021 Academic Catalog and Student Handbook 
    
2020-2021 Academic Catalog and Student Handbook [ARCHIVED CATALOG]

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COMM 2300 - Intro to Public Relations (3CR)


(3L) This course provides a foundation of the nature and purpose of proper public relations skills and programs in any given business, organization, or situation.  Students will develop writing skills and techniques using various public relations tools/tactics and understand the importance of research and planning in creating a public relations program.  Identification of publics, persuasive techniques, media ethics and law, message strategies, and research methods pertaining to public relations are topics emphasized. Once a year, likely each fall.



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