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Dec 21, 2024
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COMM 2300 - Intro to Public Relations (3CR) (3L) This course provides a foundation of the nature and purpose of proper public relations skills and programs in any given business, organization, or situation. Students will develop writing skills and techniques using various public relations tools/tactics and understand the importance of research and planning in creating a public relations program. Identification of publics, persuasive techniques, media ethics and law, message strategies, and research methods pertaining to public relations are topics emphasized. Once a year, likely each fall.
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