May 18, 2024  
2020-2021 Academic Catalog and Student Handbook 
    
2020-2021 Academic Catalog and Student Handbook [ARCHIVED CATALOG]

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MKT 2000 - Introduction to Digital Marketing(3CR)


(3L) This course will teach students about the ever-changing world of e-marketing on the internet.  The internet is the first marketing tool on earth that allows for instant networking to billions of potential customers within a personalized relationship model.  As businesses all over the world transitions their marketing resources to take advantage of this phenomenon, e-marketing has become a necessary and powerful tool.  Students will incorporate contemporary software platforms related to digital marketing and apply foundational knowledge as it relates to the foundation of e-commerce, the role of independent third-parties, security standards and payment systems and software.



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