Apr 15, 2024  
2020-2021 Academic Catalog and Student Handbook 
    
2020-2021 Academic Catalog and Student Handbook [ARCHIVED CATALOG]

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MKT 2200 - Consumer Behavior (3CR)


(3L) This course is an analysis of the psychological and sociological aspects of consumer decision-making and behavior including learning, consumer perception, influence of individual predispositions or buying processes, and group influences.

Prerequisites: MKT 2100 , or permission of the instructor.



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