|Website Privacy Management and Opt-Out
||Approved Date 10-18-2016
Effective Date 10-18-2016
Revision No. 1.0
This policy establishes guidelines for communicating and safeguarding the privacy of individuals using the college’s website.
2.0 Revision History
|| New policy.
3.0 Persons Affected
3.1 Casper College schools, departments, employees, and students who send mass communications from information captured on official Casper College websites.
3.2 Visitors to official Casper College websites.
The policy of Casper College is to ensure the following.
4.2 Casper College websites collect usage data to align the website content, design, and services with the needs of those accessing the site, respond to information requests, aid in the sale of products or services, and facilitate the application for admission to Casper College.
5.1 Casper College Brand. The official Casper College brand includes the use of the name, slogans, logos, photos, videos, colors, graphics and design, registered trademarks, fonts and combination of typefaces, signs and wayfinding, and writing style. The brand guidelines are found in the Casper College Brand Standards Manual and the Casper College Style Guide.
5.2 Remarket. Use of data for internet advertising, acquired through external websites to reach people who have previously visited official Casper College websites.
5.3 User-Provided Information. Personally identifiable information required to fulfill a request for information, purchase a service or product, process an application for admission, or other similar functions.
5.4 Website. A location connected to the internet that maintains one or more web pages.
5.5 Internet Marketing Firms. Independent companies that offer and maintain internet tracking and data acquisition technologies and algorithms and databases (advertising networks) to enhance their data in a manner useful to marketers in determining visitor demographics, purchasing behaviors, and other information to remarket. These types of companies offer analytics services that allow for the efficient reporting of website traffic, and they maintain their own policies on data usage and services. The data they collect does not include information that may be considered private; however, it may include IP (internet protocol) addresses.
5.6 Opt-Out. The right of individuals to exclude themselves from receiving Casper College communications or in having their data captured by Casper College websites. The term also describes a process individuals take to exclude themselves from receiving Casper College communications.
6.1 Public Relations (PR) is responsible for managing the official Casper College websites.
6.2 The director of public relations is responsible for ensuring compliance with this policy.
7.3 PR will develop and maintain an opt-out process that allows individuals to exclude themselves from Casper College communications. This process will be visible on each mass email communication PR sends and on all official Casper College websites. Where possible, PR will provide an automatic opt-out request typically held within the internet browser add-on software.
7.4 Individuals should direct any complaints or concerns about privacy or the management of official Casper College websites to the director of PR.