Apr 26, 2024  
2017-2018 Academic Catalog & Student Handbook 
    
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2017-2018 Academic Catalog & Student Handbook [ARCHIVED CATALOG]

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MKT 1010 - Sales and Customer Relationship Management (3CR)

(3L) A survey of the principles and methods of the selling process and customer relationship management strategies.  Covers topics needed to develop and manage long-term relationships with customers and suppliers.  An emphasis is placed on relationship selling, presentation, prospecting, handling objectives, closing techniques, customer service, and service recovery strategies.

Prerequisites: None


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