HELP 2017-2018 Academic Catalog & Student Handbook [ARCHIVED CATALOG] Print this Page Facebook this Page (opens a new window) Tweet this Page (opens a new window) Add to Portfolio (opens a new window)

INET 1895 - Introduction to Internet Marketing (3CR)

This course will teach students about the ever changing world of marketing on the World Wide Web. The Web is the first marketing tool on earth that allows for instant networking to billions of potential customers within a personalized relationship model.

As businesses the world over transform advertising resources to take advantage of this phenomenon, Web marketing is becoming an increasingly valuable and powerful tool. Students will incorporate contemporary software platforms related to online video and social media, and apply foundational knowledge in contemporary Internet Marketing applications.

Print this Page