Marketing, A.A.S.

The Associate of Applied Science (A.A.S.) in Marketing at Casper College is a career-focused, multidisciplinary program designed to meet the growing need for skilled marketing professionals in the local and regional workforce, offering a direct pathway to employment. The A.A.S. in Marketing provides a strong foundation in core principles and strategies, equipping students with knowledge in high-demand areas such as promotion and sales, consumer behavior, digital marketing, and marketing analytics. Students further enhance their marketability by selecting a concentration—graphic design, content development, office management, or entrepreneurship—to develop specialized skills. Graduates will be prepared for immediate roles in industry, including business development, advertising, content creation, and digital marketing. Additionally, students can pursue additional certificates in related fields.