INET 1895 - Introduction to Internet Marketing

This course will teach students about the ever changing world of marketing on the World Wide Web. The Web is the first marketing tool on earth that allows for instant networking to billions of potential customers within a personalized relationship model.

As businesses the world over transform advertising resources to take advantage of this phenomenon, Web marketing is becoming an increasingly valuable and powerful tool. Students will incorporate contemporary software platforms related to online video and social media, and apply foundational knowledge in contemporary Internet Marketing applications.