Aug 05, 2026  
2026-2027 Undergraduate Catalog 
    
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2026-2027 Undergraduate Catalog
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MKT 2005 - Digital Marketing II

(3L)(3CR) This course builds on MKT 2000, Introduction to Digital Marketing, by applying and analyzing the concepts in MKT 2000 as they pertain to website optimization, SEO, paid search, display ads, social media, email marketing, and other digital strategies and concepts. Students will apply their foundational knowledge and certifications by applying and evaluating a digital marketing plan and building their digital application and evaluation capacity.


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