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Aug 05, 2026
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MKT 2000 - Introduction to Digital Marketing
(3L)(3CR) This course will teach students about the ever-changing world of e-marketing on the internet. The internet is the first marketing tool on earth that allows for instant networking to billions of potential customers within a personalized relationship model. As businesses all over the world transitions their marketing resources to take advantage of this phenomenon, e-marketing has become a necessary and powerful tool. Students will incorporate contemporary software platforms related to digital marketing and apply foundational knowledge as it relates to the foundation of e-commerce, the role of independent third-parties, security standards and payment systems and software. Spring
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