May 02, 2024  
2015-2016 Catalog 
    
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2015-2016 Catalog [ARCHIVED CATALOG]

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CO/M 2520 - Intro to Social Media

(3L)(3CR) This course will introduce methods for analyzing and understanding how people apply social media technologies and their societal implications. The course will offer real world examples to help students use tools like Facebook, Twitter, Pinterest, Tumblr and YouTube in creating content and communication plans for organizations and businesses. In addition, students will learn how to manage their own identity or brand through various forms of social media.

Prerequisites: None


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