May 05, 2024  
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Catalog 2013-2014 [ARCHIVED CATALOG]

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MKT 2200 - Consumer Behavior

(3L,3CR) This course is an analysis of the psychological and sociological aspects of consumer decision-making and behavior including learning, consumer perception, influence of individual predispositions or buying processes, and group influences.

Prerequisites: MKT 2100 , or permission of the instructor.


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