Apr 18, 2024  
2021-2022 Undergraduate Catalog and Student Handbook 
    
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2021-2022 Undergraduate Catalog and Student Handbook [ARCHIVED CATALOG]

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COMM 2310 - Public Relations (3CR)

(3L) This course provides a foundation of the nature and purpose of proper public relations skills and programs in any given business, organization, or situation.  Students will develop writing skills and techniques using various public relations tools/tactics and understand the importance of research and planning in creating a public relations program.  Identification of publics, persuasive techniques, media ethics and law, message strategies, and research methods pertaining to public relations are topics emphasized. NEW DESCRIPTION: Studies how organizations can improve their relationships with their publics. Explores public opinion and how to research audiences. Explains different skills needed in the field, including its relationship to advertising and marketing.

Prerequisites: COMM 2100 or permission of the instructor


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