Apr 19, 2024  
2020-2021 Academic Catalog and Student Handbook 
    
Catalog Navigation
  Catalog Home
  Academic Calendar and Important Dates
  Maps and Directions
  Administration and Contact Information
  Mission/Vision Statement
  Introduction to Casper College
  Admission and Registration
  Academic Information
  Course Descriptions
  Degree Programs (Alpha.)
  Degree Programs (By Dept.)
  Degree Requirements
  Student Handbook
  University of Wyoming Partnerships

  CC Course Catalog 2020-2021 print version
  My Portfolio
HELP
2020-2021 Academic Catalog and Student Handbook [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

MKT 2000 - Introduction to Digital Marketing(3CR)

(3L) This course will teach students about the ever-changing world of e-marketing on the internet.  The internet is the first marketing tool on earth that allows for instant networking to billions of potential customers within a personalized relationship model.  As businesses all over the world transitions their marketing resources to take advantage of this phenomenon, e-marketing has become a necessary and powerful tool.  Students will incorporate contemporary software platforms related to digital marketing and apply foundational knowledge as it relates to the foundation of e-commerce, the role of independent third-parties, security standards and payment systems and software.


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)