Apr 25, 2024  
2017-2018 Academic Catalog & Student Handbook 
    
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2017-2018 Academic Catalog & Student Handbook [ARCHIVED CATALOG]

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MKT 2200 - Consumer Behavior (3CR)

(3L) This course is an analysis of the psychological and sociological aspects of consumer decision-making and behavior including learning, consumer perception, influence of individual predispositions or buying processes, and group influences.

Prerequisites: MKT 2100 , or permission of the instructor.


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