Apr 20, 2024  
2016-2017 Catalog 
    
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2016-2017 Catalog [ARCHIVED CATALOG]

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MKT 2100 - Principles of Marketing

(3L)(3CR) [E] Management’s approach to analyzing and solving problems in product planning, pricing, promotion, and distribution of goods and services. Consumer orientation and marketing’s key role in profitable business operations are emphasized.


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